Making Your Message Memorable (1st Edition), Student Edition

Making Your Message Memorable (1st Edition)

Course Specifications

Course Number: CCT–019_rev4.0

Course Length: Self-study or classroom training

Course Objective: The learning objectives for Making Your Message Memorable are listed below. They have been developed to guide you, the reader, to the core issues covered in this book.

The Objectives of this book are:

  • To demonstrate the ways that storytelling makes an effective business communication tool in the workplace
  • To explore the elements of story development as they apply to a business setting
  • To spell out how to take a story from rough draft to refined form
  • To present delivery techniques to help storytellers build connections with

Course Content

Part 1: Storytelling in the Workplace
Nine Ways to Put Stories to Work

  1. Opening and Closing Meetings
  2. Breaking the Ice
  3. Gaining Acceptance by Showing Vulnerability
  4. Sharing Good News
  5. Improving Job Skills and Increasing Productivity
  6. Delivering Difficult News
  7. Selling Products and Services
  8. Building Teams
  9. Increasing Diversity Awareness
    Summary: Put Stories to Work

Part 2: Developing Your Story

Defining Your Purpose
Knowing Your Audience
Finding Story Ideas
Choosing Your Story’s Hero
Developing Conflict and Resolution
Organizing Your Story
Summary: Bringing It Together and Making It Work

Part 3: Bringing Your Story to Life

Getting Started with a Rough Draft
Telling or Reading the Story Aloud
Revising and Strengthening the Story
Checking the Story Against Its Purpose
Punching Up the Story with Extra Elements
Summary: The Nine Rs of Refining Stories

Part 4: Connecting with the Audience Through Your Delivery

Creating a Positive First Impression
Finding Your Natural Storytelling Style
Making the Most of Your Voice
Using Movement and Gestures
Adapting to Setting and Audience Size
Adding Props, Sound, and Audience Interaction
Summary: Storytelling Builds Connections

Appendix

Appendix to Part 1
Appendix to Part 2
Appendix to Part 3
Appendix to Part 4
Additional Reading